PORTFOLIO STANKO BERONJA
DEUTSCHE POST AG SOCIAL MEMORIES THE GODFATHER
concept | art direction | video
The Social Memories application was finished (link), an exceptional photo portal that allows users to integrate their own photos as well as social media sources. Now we needed to attract attention. But instead of turning on “normal” advertising we decided to go another way, we dared to be different. Consequently we made a video which was heavily inspired by Francis Ford Coppola’s “The Godfather”. Yes, you read it right: an interactive photobook application and “The Godfather was set in the same context. Video went viral.