The terms design and art are for many interchangeable, or at least very close to each other. And to certain degree this may be true. However, the essential discrepancy starts to seem very obvious when you get commercial job to create a poster, a flyer, a website or user interface for an app. The most important difference strikes in your face at the very beginning of designing such things: functionality and purpose. As Immanuel Kant wrote in its Aesthetics of Beauty the essential trait of a genuine artwork is its purposlessness, meaning there is no certain goal which would lead an artist to completion of his peace of art. Or at least it shouldn’t be. 

Design on other hand is supposed to be functional, to have a clear purpose, to communicate a clear message, to serve. And there comes the real challenge for every designer who has artistic preferences deep inside of his creative mind: the challenge to make a peace of design which is highly functional and yet most aesthetic and beautiful, the challenge to satisfy its own artistic needs and still create a practical and useful design.

Of course working professionally in this field as I do can sometimes be dissatisfying as customer comes in play and try to meet aesthetic decision which are not really fitting. For that reason I decided to initiate a kind of design study with purpose to get art as close to function as it gets, to create designs which not only serve but also aesthetically please, designs which stands for itself and communicate the message how important in our daily life is the pure sensation of beauty and visual harmony.