PORTFOLIO STANKO BERONJA
AUDI AG A5 COUPÉ AR EXPERIENCE
concept | art direction | design | development lead
With the launch of the new Audi A5 Coupé at Audi City Berlin, Audi AG wanted to amaze its customers with an exceptional product experience. In a mixed reality experience, the guests get to know the new Audi A5 Coupé model and become emotionally involved even before the first test drive. The application scans the room and allows flexible arrangement of virtual elements. With simple gestures, the guests can start films, retrieve important information, and explore additional features.